Say hello
Tech 4 minute read

How Can My Business Marketing Affect Climate Change?


Jan 1 2020

The ocean is rising, but so are we”. In light of past public events related to global warming and climate change, many companies, institutions, and individuals are striving towards more eco-friendly practices. The sustainable mindset of western consumerism has been rising in the past couple of years. Did you know that, according to Nielsen research, a whopping 81% of international respondents agree that companies should do their best to help the environment? 

We talked with our development team here in Addria. We as an offshore development company, want to contribute to our clients in creating more effective and more sustainable web and software solutions. Therefore we can now share with you how could your business step up to sustainability when it comes to digital marketing.

Consumers are today more aware of the brands they shop from than ever before. With their contemporary mindset drenched in worry about global warming and climate change, they can easily rearrange their priorities on which brands to shop based on how much eco-friendly they are.

This does not only count for big brands, but also for any small business that’s got competition and needs any possible way to stand out and take the advantage. Having your business aligned with green practices is a great selling point, besides, of course, helping our home - planet Earth.

Is Online Digital Marketing more eco-friendly than traditional marketing?

Our marketing and design team says simply “Yes”. How?

Doesn’t matter what type of business you have, whether it’s selling certain services or manufacturing and selling products, you need a quality promotion strategy that also has as little as possible effects on Earth’s natural resources. By switching to digital marketing, you contribute to less use of paper for printing.

A lot of traditional marketing, from flyers to booklets, calendars or magazines, relies solely on printing. Printing demands a lot of paper, which requires a lot of trees to be chopped down. But besides trees, it requires ink and distribution.  According to United States Environmental Protection Agency, 14% of 2010 global greenhouse gas emissions are caused by transportation. For a piece of wood to become paper and later on promotional materials require a lot of transportation.

Global warming climate change pollution city transportation printing marketing

With digital marketing, there is no tree chopping, transportation, or carbon emission involved. This can as a result easily make your brand more eco-friendly and likable for modern consumerism.

Besides its more eco-friendly nature, websites and digital marketing inherently have a broader and more targeted reach. The results are also way more easy to track and measure. It’s the 21st century, after all, even only owning a website is not enough.

Dedicated web developers for a more eco-friendly website

A website of your business is the core of your digital marketing strategy. Do you want to use online digital ads? You need a place online for your customers to learn more about what your business has to offer. This is usually a website. But, did you know that websites have to be made to be more eco-friendly?

When you visit a website, it’s host server needs to deliver images, text, and videos stored in their data centers. It takes energy to deliver those files, thus leaving a carbon footprint. The key to an eco-friendly website with a low carbon footprint is well optimization.

Good optimization doesn’t only help reduce the amount of energy needed to load a website. Most importantly, it makes a website load way faster. Our skillful PHP developers let us know that this results in higher quality user experience and more satisfied visitors.

Female using a laptop to create a digital marketing campaign in order to improve climate change.

Marketing plays a huge role in climate change. Here at Addria we understand how important it is to do whatever it is in our power to make our work more sustainable. The alarming situation around pollution of the Adriatic sea and Adriatic region motivates us to be a more positive example of a sustainable offshore software development company.

Addria has years of relevant experience in web development and digital marketing. This can only contribute to your business's more eco-friendly and efficient online presence. Our ambitious software team would love to work with you on your next web development project. You can start our collaboration right now by contacting us and scheduling a meeting.

Looking for more?

You’ll love these posts, too.